GREY GROOVE SHOWROOM MILANO was established in 2004 by Alex Moneta and his partners, following his extensive experience as a buyer and fashion trader working with leading international fashion brands and retailers. Located at Via Pasquale Sottocorno 50, Milan, the showroom serves a global clientele with a primary focus on Europe, Asia, Eastern Europe, and Central Asia. We successfully develop contemporary, premium classic collections for both men and women, including ready-to-wear and accessories, characterised by a distinctive identity, exceptional craftsmanship, tailoring techniques, and the use of beautiful fabrics and yarns. Our clients include boutiques and department stores around the world, seeking high-quality, stylish, and authentic Made-in-Italy fashion collections.